How to Use Google Trends in Nigeria Effectively

If you are curious to know what people are searching for on the internet in Nigeria, then Google Trends in Nigeria is something that you should get to know.

Many Nigerians already use it to grow their businesses, boost their websites, and become aware of what is trending.

Google Trend Nigeria gives you insight into what is trending and what people are talking about at any particular moment.

Here we will make it so simple that everyone can understand how to use this great tool easily. Let’s begin.

What Are Google Trends?

Google Trends is a free Google tool that tells you what people are searching on Google at a particular time. It tells you how popular a search term has been over a period of time. Now that we understand what Google Trends is, let’s learn how to use it effectively.

The good thing is that you can use it in order to know what is trending in Nigeria specifically. This means that you are able to see what Nigerians are interested in at the moment.

For example, if people are looking a lot in relation to a new film in Nollywood, an election, or football matches, Google Trends within Nigeria will show you that. This is able to help you know what people care about at the moment.

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Why Should You Bother About Google Trends in Nigeria?

You may ask, “Why should I even bother about Google Trend Nigeria?” The truth is, there are many reasons. Below are a few:

1. For business owners: It lets you know what customers are looking for. You can create products or services that meet their needs.

2. For bloggers and writers: You will always have ideas to write about, create videos, or create posts.

3. For researchers and academicians: It helps with research or school work information.

4. For marketers: It helps with creating ad planning that targets what individuals are searching for.

Essentially, Google Trends in Nigeria helps you remain informed. It gives you the information you need to make informed choices.

How Does Google Trends in Nigeria Work?

Google Trends is very easy to use. All you need is an internet-enabled computer or phone. After accessing the website of Google Trends, you are able to choose Nigeria as your location. After that, you can view the current trending searches and even check for certain keywords.

Let’s say you want to see how popular “JAMB result” is in Nigeria. Simply type it into the search bar. The utility will show a graph of how many users have searched for it over time. You can see if it’s growing or declining.

You can also compare two keywords or more. You can compare “JAMB result” and “WAEC result” to know which one is more trending.

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What Can You Use Google Trend Nigeria For?

Some people in Nigeria are using Google Trends for a number of purposes. Some of the most popular uses are listed below:

1. Finding content ideas

If you own a blog, YouTube channel, or social media page, you can use Google Trends in Nigeria to know what people would like to watch or read. You can discover trending topics and create content around them.

2. Expansion of business

Businessmen use it to find out what products or services are trending. If you see people searching for “cheap phones in Lagos,” you may want to deal in cheap phones.

3. Increasing your marketing

Marketers plan ads on Google Trends. If you are aware of what the people are seeking, then you can create ads that will appeal to them at that time.

4. Researching

Google Trend Nigeria is used by students, researchers, and journalists to get facts. It helps them back up their work with facts.

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Effective Usage of Google Trends in Nigeria

Since you now know what Google Trends is, let us now use it. We shall guide you through step by step so that you can easily perform it.

Step 1: Access Google Trends

To begin with, you must access Google Trends. Once you are there, select Nigeria as your location. This will mean that all that you see will be about searches done in Nigeria.

Step 2: Look at trending searches

You will find a list of trending searches in Nigeria. These are what people currently search for. Take time to look at these trends. You can even click on them to get more information such as related questions or where they are most searched.

Step 3: Search for specific terms

If you have an idea of the subject you wish to search for, enter it into the search box. For example, you might put in “Naira exchange rate” or “BBNaija” and see how interest has grown over time.

You will see:

• A graph of interest over time
• Spots where the search is popular
• Related topics and searches

Step 4: Compare search terms

If you want to compare two or more search words, Google Trends in Nigeria has got it covered. If you want to compare if people search for “Infinix phone” or “Tecno phone” more, type both words typed in between commas. The tool will open a chart so you can compare.

It is helpful to companies who want to know which product has more demand.

Step 5: Set time range

You get to choose how many days ago you would like to look. It could be the past hour, day, week, 30 days, 90 days, 12 months, or even since 2004. This helps you specify if a keyword is popular for only a short time or if it has been popular for years.

Step 6: Target locations

Google Trend Nigeria allows you to see searches by location. What this implies is that you can know what Lagosians, Abuja residents, or Enugu inhabitants are searching for. If you have a local business, this allows you to know what people in your city or state desire.

Step 7: Use categories

Sometimes you might need to narrow down the search to a given category like health, sports, or entertainment. Google Trends provides the function of filtering by categories. This helps you obtain more relevant data.

Step 8: Download and use the data

Did you know that you can actually download the data from Google Trends? If you want to save it for a presentation or a report, all you have to do is click the download button. That way, you can simply utilize the data offline or pass it to other people.

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What Are the Benefits of Using Google Trends in Nigeria?

There are numerous benefits of using Google Trends Nigeria. Let’s discuss some of them:

• Free to utilize: You do not need to pay in order to use it.

• Easy to utilize: The application is simple and convenient.

• Up-to-date information: You get information about what is trending currently.

• It keeps you in the lead: You can be part of the first to learn about new trends.

• Usable in all industries: Whether you work in business, media, education, or technology, it’s useful.

Can Google Trend Nigeria Help Your Business

The short answer is yes. Once you know what Nigerians need, you can create products, services, or content that will meet their requirements.

If, for example, searches for “online food delivery” are increasing, and you have a restaurant, you can start offering that service.

Also, if you are marketing fashion goods and see people looking more for “cheap sneakers,” you can stock up on those. Google Trends helps you make wise decisions that can lead to more sales.

What Not to Do When Using Google Trends?

Google Trends Nigeria is robust, but there are also some things you should keep in mind:

• Don’t count on it alone: It gives you search data, but you’ll have to do other research. Like questioning your customers outright.

• Trends can change overnight: What is popular today will not necessarily be so tomorrow. You have to continually check the latest data.

• Not everything searched is bought: Sometimes people search just because they are curious, not because they intend to buy anything.

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How Often Should You Check Google Trend Nigeria?

It just hinges on what you do. If you are a business owner, marketer, or blogger, weekly is likely sufficient. If you work in news or media, you might check daily to stay current.

Can You Use Google Trends on Your Phone?

Yes, you can. Just go to your browser and navigate to the Google Trends website. It is good on both Android and iPhone. You can even bookmark the website so that you can get to it easily at any time.

What Are Some Examples of Searches That Trend in Nigeria?

To give you an idea of what sorts of searches trend on Google Trends in Nigeria, here are some examples:

• Election results
• Naira to dollar exchange rate
• Latest Nollywood movies
• BBNaija updates
• Football matches (e.g. Super Eagles matches)
• Celebrity news
• New phone launches

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How Can You Stay Ahead Using Google Trend Nigeria?

Here are quick tips to lead you to remain ahead:

• Check frequently: Do not wait until a trend ends. Check as often as possible so that you can spot trends early enough.

• Respond quickly: When you detect a new trend, create content or a product in time before competition increases.

• Follow related searches: These can give you more ideas of what people are searching for.

• Trend towards your audience: Look at trends that relate to your sector or location.

Frequently Asked Questions

Final Thoughts

In all, Google Trends Nigeria is a handy tool that can be utilized to find out what Nigerians search for on the internet. Whether you are an entrepreneur, student, or simply anyone interested in getting ahead, it has something for everyone.

With the steps we explained, you can use Google Trend Nigeria effectively and make intelligent choices that benefit you.

Whether you want to create popular content, sell products that people want, or just keep up on what’s trending, Google Trends is your friend. Use it now and you’ll see the difference.