Top 10 Best Online Selling Products for Your Ecommerce Store

Looking for the best online selling products to boost your ecommerce store? You’re not alone. Every day, thousands of store owners search for the next big thing that will bring in steady sales and happy customers.

The reality is, it doesn’t have to be hard to find the top online selling products. It’s a matter of identifying what people are looking for now and presenting it in a manner that makes browsing fun and easy.

With trends happening faster than ever before, knowing what’s trending can make you one step ahead. Whether smart home and fitness gadgets or eco-friendly cookware, consumers nowadays look for products that not only suit their lifestyle but also solve real problems.

In this article, you’ll discover the top 10 products that are making a stir in online stores. If you’re building from the ground up or just want to refresh your inventory, these ideas can help you acquire more customers and grow your business. 

What Makes a Product a Best Online Seller?

A best online selling product is a product that not only meets customers’ needs but also stands out in a competitive market. These products are typically in high demand, possess reasonable profit margins, and are easy to source and ship. Some of the most significant attributes of best selling online products include:

• Solves a real problem or fulfills a need
• High demand in the market and popular trend
• Reasonable profit margins and shipping dynamics
• Differentiated or unique from others
• Targets a niche or specific group of people
• Consistent quality and dependable suppliers
• Possible business growth and scalability

Giving importance to these factors provides your product with the highest possibility of being an online best seller.

Read Also – Top 17 Most Trusted Online Marketing Platforms in Nigeria

Top 15 Best Online Selling Products for Your Ecommerce Store

To allow eCommerce owners to fully leverage 2025’s trends, following is an exhaustive list of best selling products online to sell and actionable advice to make your store stand out:

1. Gadgets and Laptops

Laptops and laptop accessories are daily increasing in demand and are some of the highest selling online products. With Nigeria becoming more connected, laptops and computer accessories are a requirement for everyone—students, working professionals, and families.

With internet usage still on the rise, especially for work, studying, and entertainment, laptops and laptop accessories are some of the highest selling online products.

Best selling products in this category include:

• Laptops
• Laptop cases and bags
• Hard disks and USB drives
• Laptop chargers
• Gaming consoles
• Laptop desks
• Screen guards
• Computer mice, keyboards, speakers, and headsets

2. Phones & Accessories

Mobile phones are another lucrative segment under best selling online products. People across all ages and income levels are eager to own the latest phones and accessories, and hence these are some of the best selling online products.

Top selling products include:

• Smartphones
• Screen guards
• Earphones and headphones
• Chargers
• Memory cards
• Power banks
• Phone cases

3. Clothes & Fashion

Fashion is always in demand, and thus it is a constant inclusion in best selling online products. People love to dress up for occasions and everyday life, driving high sales in clothes and accessories.

Clothing is always a requirement, and trends ensure constant demand for the best selling product online in this category.

Best products to sell online are:

• Men’s, women’s, and children’s clothing
• Ankara and traditional wear
• Denim and dresses
• Office and casual wear

Also Read – How to Start an Online Business in Nigeria with Little or No Money

4. Car Accessories

As cars become digital, digital car accessories are gaining a lot of popularity among consumers.

These useful accessories enhance safety by showing vital information directly in the driver’s line of sight, preventing accidents by allowing drivers to keep their eyes on the road.

But that’s not all. If it’s any car accessory or part, there’s a burning demand for such items in online shops.

If you can provide any of these items, you can draw a large customer base from local as well as international markets, multiplying your sales many times.

Some of the car accessory items in demand are:

• Car MP3 players
• Car chargers
• Toolboxes
• Foot mats
• Spare tires
• Car key holders
• Car seat pillows
• Car trackers
• Car batteries
• Baby car seats

5. Cosmetics

Once people have their apparels sorted, many of them logically turn to cosmetics—lipsticks, perfumes, and so forth.

That the cosmetics and beauty industry is highly lucrative is no secret.

Statistics have shown that 9 out of every 10 women use cosmetics at some point in their lives. Nigerian women, who are renowned for their young and radiant beauty, prefer to enhance their natural looks.

There are some women who would not step out of the house without makeup, and there are others who prefer to appear natural.

In both cases, cosmetics are still an essential and a highly profitable product category for online retailers.

6. Hair Extensions

As essential as cosmetics are, hair care and styling products are equally in demand. 

Nigerian women love experimenting with various hairstyles—whether short and straight, long and curly, or styled up in beautiful Ghana braids. 

The newest trend in the hair world is hair extensions. 

Many Nigerian women are ready to invest in good hair extensions as they make them unique and express their personal style.

Hair extensions and artificial hair come in various textures and styles, and so this is an excellent business opportunity to invest in.

7. Shoes

Shoes, just like clothing, are an essential when it comes to Nigerian fashion, and it is a lucrative business.

The majority of Nigerians who are into the shoe manufacturing or selling business make steady and substantial income.

Nigerians love to match their shoes well with their outfit.

If you can supply or create shoes in varying sizes and styles for both men and women through a shop or delivery service, you’ll significantly boost your business expansion and income.

Read Also – 11 Unexpectedly Profitable Online Businesses in Nigeria Today

8. Jewelry

Thinking of establishing a jewellery business? You’re on the right path. The business remains profitable and ideal for creative individuals who enjoy working with their hands.

Jewellery is worn by everyone—rings, watches, necklaces, earrings—so it’s an ageless market. Jewellery is diverse, from Ankara-inspired to beads and wire designs.

Online selling of jewellery is a smart, potentially profitable decision making it one of the best products to sell online.

9. Baby Products

Every parent wants the best for their child—and that includes providing them with fun, comfort, and memories of childhood. As a result, baby products are in greater demand.

From toys and clothes to baby food and diapers, parents are going big on quality products for their children. The good news? Baby products are less costly than their adult versions but are purchased in quantities, making this niche rather profitable.

If you should be considering venturing into baby products online, the below are some of the most significant products to venture into:

• Clothing
• Toys
• Storybooks
• Games
• Shoes
• Infant food
• Diapers

10. Building Materials

No construction project—commercial or residential—can commence without construction materials. With urbanization still on the rise, the demand for building materials remains high.

Trading in or supplying building materials is a smart choice, as these are essentials and always in demand. From cement to roofing sheets, these are the lifelines of any construction project.

Some of the top building materials to trade in are:

• Cement
• Wood
• Aggregates
• Roofing materials
• Floor tiles
• Plumbing materials
• Glass
• Electrical materials

Read Also – Top 15+ Side Business Ideas in Nigeria to Venture Into in 2025

11. Power Banks

Now let’s move to more serious items and discuss a small-sized, but quite powerful product.

Power banks have been in huge demand everywhere around the globe lately.

If your phone has no battery and your battery actually dies, you would need this little helper for emergency cases. It charges your phone’s battery and extends battery life for 7-8 hours.

It is perfect for use in the office, school, on the road and in general everywhere, in case your battery is dead.

They come in different capacities and very often have portable, convenient sizes.

12. Food and Groceries

Who doesn’t want to have a healthy and delicious meal? Of course, food is necessary for any individual in any nation.

Selling food and making food is a very profitable venture. The food you want to sell can be raw, cooked or processed.

You can open your own small cafe or become a chef in the street food business.

The food business can vary from fried corn and fried meat sold on the streets to the exquisite and great Nigerian dishes sold in restaurants.

If you don’t wish to cook but sell food, then you can distribute or wholesale.

If you want to distribute food items, a small local store with plenty of snacks and goods will be an apt choice.

You can deliver food to people’s homes as well.

But for food, the majority of Nigerians are quality and hygiene conscious so you have to be capable of marketing your food and grocery business effectively to draw these customers.

13. Perfumes

Who does not wish to smell nice? The perfume business can lead you to financial independence, but you do not want to go out on your own without first doing some research and creating a business plan. 

Decide which top-selling perfume lines that you will carry in your business and locate a wholesale distributor. You will also need to determine how much you will be selling your perfume to customers for.

This will be based on markup over wholesale price. Take advantage of the fast-growing number of Internet consumers and sell your perfume online.

14. Office Supplies

Most companies spend large budgets on the purchase of office supplies, stationery, and furniture and even to maintain or refurbish old ones.

Some of the office supplies you can offer are:

• Computer
• Cabinet
• Stationery
• Furniture
• Electricals

15. Furniture

There is no office, house or room without furniture.

From tables, chairs, beds, boards, doors to sofas, furniture comes in different sizes and for different purposes for every house, office or room.

To start an online business selling furniture, you would have to be either a manufacturer, supplier or both and make strategies to reach the right people who are potential customers of your products.

Furniture Products

• Chairs (home or office)
• Tables
• Office desks
• Beds
• Doors (home or office)
• Kitchen furniture
• And the list goes on.

Also Read – Best 15 Business That Can Be Done From Home in Nigeria 

How to Find the Best Online Selling Products

Finding the best selling products to sell online is the key to building a successful e-commerce business. To make the right choice, you need to take note of some significant factors that will guide you to products that enjoy high demand and reasonable profit margins. They are:

• Understanding your target market and what they require
• Research ideas in Google Trends
• Search for industry statistics to see whether industry sales are growing
• Niche down into product categories by Google search volume
• Research blogs and influencers to find passion niches
• Get product sales data in JungleScout

This way, you could examine your competition, suppliers and manufacturers before you invest any money and also monitor their stock and prices on a daily basis to see if they are profitable.

Frequently Asked Questions

Conclusion

The best selling online products can help you optimize your sales and grow your business. 

With the addition of the top 15 products to your store, you’ll be halfway to ecommerce success. Create your online empire today and watch your sales soar!