Instapage Pricing: How Much Does Instapage Cost

If you’re thinking of building high-converting landing pages, Instapage is probably on your radar. Before you start, however, you’ll want to know about Instapage pricing.

Instapage is among the best tools available for marketers and business people alike who wish to make highly converting pages without having to require a developer. But here is the million-dollar question most people ask immediately — how much is Instapage?

In this article, we’ll unpack all the details about Instapage pricing. If you’re a solo operator or part of a growing team, knowing how much Instapage will cost can factor into whether or not it’s going to be the best investment for your business and budget. Dive in.

What is Instapage?

Instapage is a powerful solution that makes it possible for businesses to obtain better results from their web advertisements, including Google Ads and Facebook Ads. You can use it to create tailored landing pages for each promotion, which can lead to more people taking action on your website.

With Instapage, you can easily design custom pages, integrate with other software, and work with your team—all in one place. It’s made to make your marketing efforts more effective and drive your conversion rates higher.

Read Also – 8 Essential Pay Per Click Tools for Digital Marketers

What Are Instapage’s Features?

Instapage comes with a wide array of features to help you build high-converting landing pages. Some of the key features include:

Page Builder & Templates

The platform includes a visually-focused drag-and-drop builder with a clean interface and grid alignment support.

Form Building

The form builder enables you to add common fields and make basic edits. It includes default fields like name, email, and phone, and the ability to collect more custom data. Multi-step forms are included by the Optimize plan to enable you to split your questions across multiple pages.

Integration Options

Instapage is able to integrate with run-of-the-mill marketing software and customer relationship management (CRM) software.

AMP Support

Instapage features AMP (Accelerated Mobile Pages) support, enabling you to convert your default landing pages to AMP versions to improve speed on mobile.

You’ll have better loading times on mobiles, with mixed design options, reduced page elements, and minimum tracking.

A/B Testing Capabilities

The platform is able to test different page versions but only under costly plans. Although the test interface is light, it is poor in advanced functionality. You cannot test several page elements at once or test with target sets of visitors. Customers must pay extra to take advantage of basic testing features available in other tools as part of their basic offerings.

AI Content Generation

The platform features AI tools that assist in generating simple content directly within the page builder. The AI can generate simple marketing copy and basic product descriptions, provide headline suggestions for your content, and create button text. It gets smarter from content that performed well in the past to provide better suggestions.

Analytics and Reporting

The platform has primitive page performance metrics. The reporting system is rather shallow. Users need more tools if they wish to:

• Create advanced reports
• Drill down into specific groups of visitors
• Track advanced metrics marketers need today

Collaboration Tools

Teams of people can work together real-time, so users can comment and approve work in the moment. Teams can comment on changes or make notes directly on the page rather than relying on independent email threads or chat tools. You can also see who on your team has viewed or approved the page.

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Instapage Pricing: How Much Does Instapage Cost

As of 2025, Instapage has two primary pricing plans, with a free trial but no free plan.

Instapage Pricing Plans

Plan Name	Monthly Price	Annual Price (per month)	Key Features	Who It’s For
Build/Business	$299	$199	30,000 one-time visitors/month, 30 landing pages, 5 workspaces, 5 team members, AI content, unlimited conversions, A/B testing	Small to mid-sized businesses, agencies
Convert/Enterprise	Custom (from $599)	Custom	100,000+ one-time visitors/month, 100+ landing pages, advanced integrations, dedicated support, full feature set	Large businesses, enterprises, high-traffic needs

• Annual billing is a huge discount—for the Build plan, you pay $199/month to $299/month, saving as much as 33%.

• No free plan, but there’s a 14-day free trial for new users.

• Convert/Enterprise plan pricing is on-demand and typically begins at $599/month depending on business needs and size.

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Instapage Pricing Plan Details

Here’s what you get with each pricing package:

Instapage Building Pricing Plan

Instapage Building plan costs $299.00 per month (or $199.00 per month if paid annually) and with this plan, you’ll get:

• No Conversion Limits
• #1 Landing Page Builder
• Instablocks
• Thor Render Engine
• Post-click Score
• AdMap assistance
• Multi-Step Forms
• Server-Side A/B Testing
• Heatmaps
• Conversion Analytics
• Dynamic Text Replacement
• Zapier integration
• Salesforce integration
• Marketo integration
• HubSpot integration
• SSL Encryption assistance
• GDPR Compliance support
• Google Single Sign-On (SSO)

You can see here that the Instapage Building plan comes with some limitations.

This plan is suitable for who’s new to landing pages and conversion optimization.

Instapage Converting Pricing Plan

Instapage Converting pricing plan does not have a fixed price, and you will get charged based on the service that you need. However, it’s widely known that the price for this plan starts from $599.00 per month.

Besides all the features offered in the Building package, you will also get page migration services, direct lead bypass, real-time visual collaboration, and 1:1 ad-to-page personalization.

Here’s what you’ll get with the Converting pricing plan:

Everything included in the Instapage Building plan plus:

• Enterprise SSO (Okta & OneLogin)
• 1:1 Ad-to-Page Personalization
• Real-Time Visual Collaboration
• Editable Global Blocks
• AMP Pages & Experiences
• Direct Lead-Bypass
• Audit Logs
• Guaranteed Uptime-Enterprise SLA
• Ad Spend Conversion Attribution
• Page Migration Services
• Dedicated Launch Specialist
• Customer Success Manager
• Custom Feature Implementation

To have your package fully customized, you will get a personal launch expert and also a successful manager.

Instapage Free Trial

Instapage also comes with a 14-day free trial for all its new members when they join the program. All throughout the free 14-day trial, you will get full access to all the critical Instapage features to see if the software suits your needs as a business.

And if later on you change your mind that you don’t wish to be a member anymore, then you may have your account cancelled without any penalties and charges.

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Instapage Pricing Advantages and Disadvantages

Here’s another balanced review of Instapage’s pricing advantages and disadvantages using available 2025 data:

Advantages

• A/B Testing: The versions are tested by the system without slowing down the page loading. It assists in producing accurate data.

• AI Content Generation: The site comes with integrated AI functionality that aids in the creation of headlines, text paragraphs, and call-to-action buttons inside the page editor. The platform gets better at producing suggestions with time by learning from effective content previously.

• Real-Time Collaboration: Page designs can be worked on simultaneously by others. They can see updates in real time and make comments. This saves time to get approvals and finish projects.

• Visual Editor Interface: The interface lets you drag and drop objects to build pages. What you see while editing is exactly how your end result page will be.

• Free Trial: Instapage gives clients time to experiment with the system without paying for 14 days.

Disadvantages

• Restricted Visitor Restriction: Even the paid plans severely restrict the number of visitors you can have. The starter plan only offers 15,000 visitors per month. This can become a problem very quickly if your company is growing.

• Limited Template Modifiability: The templates look good, but you cannot modify them much. They do not also handle a lot of options based on particular industries. Users at times find it difficult to create original design pieces.

• No Complex Import/Export Functionality: You cannot import pages from URLs, import ZIP files, or work with competitor analysis tools. This makes it impossible for it to be easy to work on pages that you already have or benefit from competitor analysis.

• Limited Integration Choices: While you can integrate with generic tools, you cannot integrate custom webhooks (programmable messages between apps) or integrate special tools for affiliate marketing. It limits what you can automate automatically.

• No Language Support: The tool lacks any translation features and lacks support for other languages. It becomes challenging to create pages in front of different language-speaking groups of people.

• High Price: The price is hard to justify given its features and visitor limitations. There are a number of similar platforms with the same or better features offered at a cheaper price.

• No Special Support Services: Doesn’t offer special support services like landing page cleaning and special customization request support. Such services can greatly contribute to having pages working in the best manner possible in the long term.

What Type of Business Can Use Instapage?

Instapage can be utilized by any company. As mentioned before, Instapage allows you to create landing pages that are tailor-made to fit different purposes.

So whether you organize events, sell an app, online services, online courses, or anything else — Instapage will probably have a custom landing page template which is ideal for your business.

Also Read – How to Get Free Facebook Likes in 5 Simple Steps

Which Plan is Best for You?

We think Instapage is one of the best landing page creators, but we’d highly recommend you sign up for the 14-day trial before selecting a plan.

That should give you a sense of what building Instapage landing pages is like. You’d be able to test out all Instapage features, so you could decide if this is really the landing page software for you.

As mentioned earlier, you don’t have to enter your credit card information if you are testing Instapage. So there is no possibility that you’d be charged.

But if you’ve already decided, and you are confused whether you should go for the Building plan or the Converting plan, then check out these points.

• Building Plan: Suitable for small businesses or beginners, offering basic tools for landing page creation.

• Conversion Plan: Suitable for expanding businesses, with collaborative features, and personalized direction by an Instapage manager for more visitors and conversion.

Choose a plan that is suitable for your business goals and needs.

Instapage Pricing Additional Costs You Should Know About

Working with Instapage means you should be aware of these possible additional costs:

• You will need to upgrade to a higher plan when you get more visitors than you have the capacity for
• Syncing with special tools typically involves a costly enterprise-grade plan
• Including additional team members can be more costly
• Extra features such as heat maps only come with the most costly plan

Frequently Asked Questions

Conclusion

Instapage pricing varies, and there are plans suited to different business requirements. The Building plan suits small businesses, while the Converting plan suits expanding businesses.

With robust features like A/B testing and personalization, Instapage pricing is reasonable. 

It’s a worthwhile investment for businesses seeking growth and success, boosting conversions and streamlining marketing efforts. Choose the plan that fits your needs and thrive!