Did you ever dream of how to become a digital creator? Today, with social media and the internet, it has never been simpler to put your ideas on the map and engage with people. But kicking off might seem overwhelming, especially for beginners who have no idea where to begin.

What if, however, you could earn a living from your passion? It is possible to pursue a career as a digital content creator in Nigeria, and many Nigerians are already making waves as vloggers, bloggers, influencers, etc.

In this post, we’re going to walk you through the world of digital creation and provide you with 7 actionable tips to get you started on your journey. From building your brand to creating great content, we’ve got you covered. So, let’s begin!

What is a Digital Creator

A digital creator is an individual or business that creates digital content for online consumption across various platforms and channels.

The content digital creators create is meant to inform, educate, and entertain people and not necessarily to make them buy something like an influencer.

They also employ internet platforms and software to create, edit, and publish their content in a bid to earn an online following, establish a personal brand, or sell goods and services.

Why Become a Digital Creator in Nigeria?

As a Nigerian, digital content creation is a platform where you can be creative, engage with individuals, and even earn a living by producing interesting content on certain digital platforms.

It also allows you to tell stories, present your own perspective about an industry or a niche, and gain committed followers by developing quality and intriguing content.

There are many reasons why you should be a digital content creator:

Creative liberty: Digital creation provides you with the liberty to express, express your ideas, and present your talent.

Flexibility: Digital creation can be accessed from any geographical point, at any time, with flexible working hours and remote working.

Collaboration opportunities: Digital creation provides you with an opportunity to connect with other individuals from all parts of the world, collaborate on projects, and build communities.

Career opportunities: There is high demand for digital creators, with most industries on the lookout for experienced individuals.

Financial prospects: Successful digital content creators can also earn a significant amount of money, either working as freelancers, entrepreneurs, or employees.

Moreover, as a digital content creator, one may try out different types of content, and utilize the social media sites to receive more viewership. The type of content will be in accordance with the social media sites and the content that receives more visitors based on your motive.

Also Read – How to Start a Digital Marketing Agency: 10 Key Steps

What Type of Content Do Online Content Creators Create?

Content creators online are a specialist in one or more types of content depending on their skill area, interest, and requirement of their audience. Others develop different types of content like:

Videos: Like vlogs (video blogs), tutorials, product reviews, comedy sketches, and other video content types typically posted on YouTube, TikTok, and Instagram.

Podcasts: Digital content creators produce audio content in the form of podcasts, ranging from entertainment, tech and education news and opinion.

Written content: Digital content creators produce written content in the form of blog posts, articles, e-books, and social media posts for sites such as websites, online publications, and social media accounts for their readers.

Graphics and visuals: There are certain digital creators who exclusively work on creating graphics, illustrations, animations, and other visual matters which can be posted on social media, websites, or for branding and marketing purposes.

Social media content: Digital creators will typically create and design content specially for social media platforms such as Instagram posts, Twitter threads, or TikTok videos to connect with their audience and build an online presence.

Digital products: You can also create Templates (graphic, web, document) to cater to your audience needs, Plugins and software to function on the site and online tools and resources for problem-solving of all types

Good digital producers continually look for new types of content, trying new trends, and staying abreast of new technologies and platforms in an effort to keep their content fresh, interesting, and relevant.

How To Become a Digital Creator in Nigeria

You can’t start your career as a digital creator in just one way, but using these instructions, you can set yourself up for success.

1. Define Your Niche

You should choose a niche for several reasons. One reason is that it will be hard to build a loyal audience when your content is too generic, as your users won’t be able to tell what kind of content they can expect from you.

Second, a niche will keep you consistent and on track. If at any point you get mentally stumped and have no idea what to do next, you can always refer back to your niche in order to remind yourself why you create content to begin with.

For example, Therapy for Black Girls is a podcast with a niche that discusses mental health in terms of Black women and the specific problems they encounter.

The niche has a dedicated audience that would like that sort of content. It also maintains the podcast’s focus — providing Black women with mental health tips and facts.

2. Gather the Material You Need

After some concept of what type of content you wish to create, you can get your equipment ready that you will be utilizing like a camera, microphone, and lighting. Just keep in mind — you don’t need to break your bank on the most costly equipment in order to begin, even if you are new to creating content.

For example, to make a YouTube channel, you can likely make do with a phone’s built-in camera until you have accumulated enough money to buy a proper one. Sunlight coming into a window near you will also suffice for the lighting. In case you do need a microphone, there are microphones one can buy online on Amazon priced as low as $10.

Not only is it perfectly okay to use cheaper equipment when you’re starting out your creator path — it’s actually more intelligent. You don’t want to go out and invest thousands in equipment then realize you don’t create enough fun content to keep doing it.

3. Create

You have your niche, you know what kind of content you would like to make, and you have the appropriate equipment — now it is time to begin! Don’t be discouraged if your content is not super great the first time. The more you practice, the better you will become.

Pay attention to your work process, and notice what works and doesn’t work. For example, you might find that you can shoot in the morning more easily than in the evening because you have more light for a longer amount of time.

No matter if you are podcasting, YouTubing, or blogging, make sure you go back to your work and read it so that you can get better with every post.

Also Read – 7 Most High Paying Skills in Nigeria That are Worth Learning in 2025

4. Set SMART Goals

One of the best ways of progressing as a digital content creator is goal-setting. For example, if you are a podcaster, your goal can be increasing your listenership by 30% in one year.

So that you can have productive goals and so you can remain focused throughout your creator’s process, you are going to want to create SMART goals. SMART goals are:

Specific, clear and defined.
Measurable and quantifiable by numbers — like the example of a podcaster.
Achievable, i.e., realistic about what you can do.
Realistic and in line with your overall vision.
Timely and has a target date of when the goal should be achieved.

SMART goals also stand a better chance of being achieved because it is a template to achieving your ultimate goal as content creator — however that looks for you.

5. Get Organized and on a Regular Schedule

In order for your visitors to remain interested in what you do, they have to be certain of receiving quality material from you on a consistent basis — so organize yourself and on a consistent schedule.

Consider batching techniques like recording content in bulk and then scheduling it out over a period of time. For example, you can record five TikTok videos on a Saturday during the weekend and schedule each one out to post throughout the week.

Organization-wise, there are some digital content creators who are just perfectly content with physical planners and calendars, but there are also digital software and devices that will keep you organized.

One of the things that most content creators online use and enjoy is Notion — a program where you can write, plan, and organize your content, and keep track of deadlines all in one environment.

Regardless of what type of digital creator you are, you need to be present on social media if you wish to present your work in front of as many individuals as possible. Being present can be as easy as engaging with comments on your social media posts

You can also create graphics, videos, polls, and other such special social media content to create engagement and engage with your followers. For example, you can post your YouTube videos in short parts on TikTok or Instagram Reels. You can even create video content for podcasts to promote a guest speaker.

7. Utilize Monetization Opportunities

Apps like YouTube, TikTok, Pinterest, Twitch, and Instagram all have paid creator programs with a minimum amount of followers and activity.

Keep an eye on your growth on the apps to see if you qualify or are almost qualifying. Other methods of making money as a creator are by collaborating with brands, sponsorships, and collaborations.

If the brands aren’t coming to you organically, create a press kit with information about your content, audience, social media, and engagement—and reach out to brands yourself.

Each person’s path to digital content creation is different, but by using the above tips to begin, you’ll have an easier time mapping your route. Goal-setting and planning correctly will tell you what kind of digital creator you would want to be and how you will be able to grow over time.

How Much Does a Digital Creator Earn?

As a solo digital content producer, your earnings typically depend on how much content you create, how many individuals follow you, and the type of arrangements you have with companies or brands.

You’re typically compensated per project for companies, or you can generate income from your content on social media platforms.

According to freelancing site Upwork, the average hourly pay for the freelance digital marketer is around $50, although this can increase with your experience or project size.

According to Glassdoor, in-house digital creators at US companies averaged a base salary of $54,533 as of January 2025.

Also Read – How to Become a Content Creator: A Beginners Guide

Where Can Digital Creators Work?

Digital creators have several options where they work. Where they work is sometimes determined by their respective roles, what they are skilled at, as well as their own interests. Some of the favorite options where digital creators work include:

Freelance Platforms: Web sites connecting creators and clients for different digital projects.

In-house with Companies: Working within the marketing, creative, or media team of an organization.

Directly on Social Media: Earning a living and generating an audience on platforms like YouTube or Instagram.

Remote Work: Working from home or wherever there’s an internet connection for clients or businesses.

Their Own Businesses: Developing and selling their own services or products digitally on their own.

Frequently Asked Questions

Can Anybody be a Digital Creator?

Yes, everybody can be a digital creator. The barrier of entry is low, provided that you have the passion, ability, and dedication to produce and share content on the internet.

Is Being a Digital Creator a Career?

Yes, digital creation can be a full-time job. It is conceivable that most successful creators can indeed create sustainable businesses and earn their living from the content creation venture. It just needs to be done with persistence, planning, and being capable of successfully monetizing your content.

What Skills Do I Need to Become a Digital Creator in Nigeria?

To be a digital creator in Nigeria, you will need content creation, writing, video production, photography, social media management, and computer fundamental skills.

How Can I Make Money from My Content as a Digital Creator in Nigeria?

Monetize your content using advertising, sponsored posts, affiliate marketing, selling a product or service, and membership or subscription models.

What Are the Biggest Challenges Confronting Digital Creators in Nigeria?

Challenges of poor internet, costly data, no money, competition, and keeping up to date with present trends and algorithms.

Conclusion

It is not as hard as you think being a digital content creator in Nigeria. With these 7 tips, you can become a successful digital content creator.

Start building your brand, creating quality content, and allowing your own voice to ring out around the world. Creativity and consistency will make you stand out as a Nigerian digital content creator.

How to Become a Digital Creator in Nigeria: 7 Tips to Get Started

Table of Contents

What is a Digital Creator

Why Become a Digital Creator in Nigeria?

What Type of Content Do Online Content Creators Create?