Affiliate marketing is likely one of the easiest ways to make passive income online today. But did you know that using the best email marketing software for affiliate marketing can help you make more money faster?
Yes, without the correct email marketing tool, your affiliate links may not reach the right people or convert as much as you want.
In this article, I will walk you through the 10 best email marketing tools for affiliate marketing. You will understand what differentiates each tool, how it can help your affiliate campaigns, and how to choose which one to use depending on your budget and objectives.
Table of Contents
What Is Email Marketing Software?
Before we proceed to the best ones, let’s start with the basics. Email marketing software is a PC program that helps you send bulk emails to customers or subscribers.
It helps you organize your contact list, write newsletters, set automated campaigns, and track your email performance in real time.
For affiliate marketers, email marketing software is a magic wand. It helps you establish trust with your audience, update them on offers, and remind them to take action.
When your audience trusts you and opens your emails regularly, they will most likely click your affiliate links and buy the product you are recommending.
Read Also – How to Join The Wakanow Affiliate Program Successfully
Why Affiliate Marketers Need Email Marketing Software
Below are straightforward reasons why affiliate marketers need email marketing software:
- To collect emails easily: Signup forms help you build your list in no time without requiring any coding knowledge.
- To send promotional emails that won’t be considered spam: Excellent software has high deliverability.
- To automate campaigns: You don’t have to manually send every email.
- To track clicks and conversions: You’ll notice which links are performing well and which are not.
- To build trust: Staying connected with your audience is what maintains their interest and desire to purchase.
Generally, email marketing software is your best bet if you’re serious about making money through affiliate marketing.
Can You Actually Promote Affiliate Links Directly Through Email Marketing Software?
Yes, but use best practices. Certain email marketing software limit direct affiliate links due to spamming concerns.
But the majority of genuine software will allow affiliate links if you are marketing legitimate products and not leading your subscribers astray.
For example, instead of writing “click here to make easy money now,” you should provide valuable content that informs your readers and then naturally include your affiliate link.
Ensure you review your software terms of service not to have your account suspended.
Also Read – How to Join The Selar Affiliate Marketing Successfully
10 Best Email Marketing Software For Affiliate Marketing
Let’s dive into the 10 best email marketing tools for affiliate marketing to assist you in making the best decision today:
1. GetResponse
GetResponse is one of the most popular email marketing tools used by affiliate marketers worldwide. It accommodates affiliate links, offers top-notch automation capabilities, and has an excellent landing page builder.
Key Features:
- Easy drag-and-drop email builder
- Automated processes and autoresponders
- Webinar hosting for training or marketing
- Conversion funnel builder for sales
Why Choose GetResponse?
GetResponse is also affiliate-friendly. You can simply insert your links without worrying about getting banned. It also has very low prices with robust features that both new marketers and seasoned marketers can utilize.
If you want to create awesome emails and landing pages quickly, then GetResponse is a good choice.
2. AWeber
AWeber is a veteran with 1998 being the year it was first established. It is easy, reliable, and has excellent customer care. It is most favored among small businesses, affiliate marketers, and bloggers.
Key Features:
- Ready-made high-converting email templates
- Drag-and-drop email builder
- Automation and segmentation features
- Landing page builder featuring sign-up forms
Why to choose AWeber?
AWeber is affiliate marketing-friendly as long as you don’t send fake or misleading links. Its user interface is intuitive for beginners, and it takes a few minutes to set up your first campaign. Their customer support is also great, willing to lend a hand when you’re stuck.
Read Also – How to Join the Konga Affiliate Program Successfully
3. ConvertKit
ConvertKit was built for creators and affiliate marketers in mind. It has simplicity as its foundation but has solid automation features that boost conversions.
Key Features:
- Tag-based subscriber management system
- Visual email sequence builder
- High deliverability to get your emails into inboxes
- Free signup forms and landing pages
Why ConvertKit?
ConvertKit has affiliate marketing features but needs ethical promotions. It is good for bloggers, coaches, and content creators who want to build their audience through substantial content and thoughtful affiliate promotions. They have excellent customer support, and their community is active for help.
4. MailerLite
MailerLite is an affordable email marketing tool with powerful features behind its simplicity. It is also renowned for maintaining a sleek appearance and easy-to-use tools.
Key Features:
- Drag-and-drop email editor based on responsive design
- Drip campaigns and follow-up automation workflows
- Integrated landing page and website builder
- Insightful analytics and reports to track
Why Choose MailerLite?
MailerLite accepts affiliate links provided they are not spammy. They have a very generous free plan with 1,000 subscribers and key features onboard. It is value for money and best suited for beginners who are affiliate marketers.
5. ActiveCampaign
ActiveCampaign is one of the best email marketing software with powerful automation capabilities. It brings email marketing, CRM, and sales automation onto one platform.
Key Features:
- Powerful visual automation workflows
- Integrated CRM for sales pipeline management
- Personalisation tools for targeted campaigns
- High deliverability rates for emails
Why Choose ActiveCampaign?
ActiveCampaign is specific about affiliate links but allows them if your offers are ethical and of worth to your subscribers. It’s the best fit for marketers looking to combine email marketing with CRM to track leads and conversions effectively.
Also Read – Top 10 Affiliate Marketing Platforms in Nigeria | 2025 Update
6. Sendinblue (Brevo)
Sendinblue, now known as Brevo, is popular for transactional and also marketing emails. It offers SMS marketing apart from email campaigns.
Key Features
- Drag-and-drop email builder with customizable templates
- SMS marketing integration for extended reach
- Marketing automation and workflow designer
- Deliverability with live analytics
Why Choose Sendinblue?
Sendinblue allows affiliate links if your emails are anti-spam compliant. If you plan on using email and SMS campaigns hand in hand, Brevo is the one to choose for you.
7. Moosend
Moosend is an affordable email marketing software featuring strong automation tools and a simple interface for new users.
Key Features:
- Drag-and-drop email campaign builder
- Email automation workflows for sequences and triggers
- Landing page builder with custom designs
- Real-time reporting and analytics
Why Choose Moosend?
Moosend is affiliate-friendly and offers flexible pricing that best suits small businesses and solo marketers. If you need to get value for money, Moosend is a tried-and-tested option to go for.
8. Drip
Drip is mainly used for eCommerce marketing, but it’s also fantastic for affiliate marketing, especially if you’re selling physical products online.
Key Features:
- Strong visual automation builder
- Behavior-based segmentation of subscribers
- Targeted email personalization tools
- Integration with top eCommerce platforms
Why Choose Drip?
If you’re selling eCommerce products through affiliate marketing, Drip will be the ideal pick. Its automation and personalization capabilities will make your click-through rates and sales skyrocket.
Read Also – How to Promote Affiliate Links: 8 Effective Ways
9. Benchmark Email
Benchmark Email is an easy-to-use yet robust email marketing tool for beginners and small businesses.
Key Features:
- Drag-and-drop email builder with stunning templates
- Scheduled campaign automation features
- Landing page and signup form builder
- List management and segmentation features
Why Use Benchmark Email?
Benchmark Email supports affiliate links if your promotions are legitimate. It is easy for beginners to use and features a clear interface, making it simple to use even without technical knowledge.
10. Mailchimp
Mailchimp is one of the most popular email marketing software in the world. It is largely used by numerous companies because of its simplicity and robustness.
Key Features:
- Pre-designed email templates with easy customization
- Advanced automation tools for special sequences
- Target audience segmentation to create customised campaigns
- Landing page builder included
Why Use Mailchimp?
Mailchimp does not tolerate affiliate links. You must promote on landing pages or blog posts using your affiliate links. Nonetheless, it is a useful tool for building lists and actually connecting with your audience.
Also Read – Top 8 Affiliate Programs That Pay Daily in Nigeria
What Do You Need To Be Careful Of When Choosing Email Marketing Software For Affiliate Marketing?
The following are the most crucial things you need to be careful about prior to choosing an email marketing software:
- Affiliate-friendly policy: Ensure that the software does not limit affiliate promotions.
- Ease of use: Choose a tool with a clean interface and drag-and-drop builder so you avoid spending time trying to master complex features.
- Automation features: You need automated campaigns, follow-ups, and drip sequences to build your revenue.
- Deliverability: The software needs to get your emails into inboxes and not spam folders.
- Pricing: Choose a plan that fits your budget, especially if you’re new.
- Analytics: You need to know your click-through rates, open rates, and conversions in order to have a successful strategy.
Keeping these factors in mind will save you money and stress in the long run.
What Is The Best Email Marketing Tool For Affiliate Marketing Beginners?
If you’re new, GetResponse, AWeber, and MailerLite are the best options.
They are easy to use, cheap, and possess beginner-level tools that will walk you through the process of launching your campaigns effortlessly.
They also cater to affiliate promotions, which is essential for your business growth.
Also Read – How to Use ClickBank in Nigeria to Make Money Online as an Affiliate
Can You Use Free Email Marketing Software For Affiliate Marketing?
Yes. Platforms like MailerLite, Mailchimp, and Brevo provide free plans that can be beneficial when starting out.
But the free plans come with limitations such as the subscribers they can support, automatic features, and limited email templates.
When you expand, consider upgrading to paid plans so that you can avail of advanced features for better conversions.
What Is The Least Expensive Email Marketing Software For Affiliate Marketing?
MailerLite and Moosend are some of the least costly email marketing software for affiliate marketing.
They have affordable plans with required features, thus being best suited for new affiliate marketers who want to optimize profit and save money.
Also Read – How to Promote Affiliate Links: 8 Effective Ways
How Do You Not Get Marked As Spam When Sending Affiliate Links?
Below are simple guidelines on how not to send your emails to spam:
- Avoid using spammy words like “buy now,” “quick money,” or “limited-time offer.”
- Always provide value before you add your affiliate link.
- Use double opt-in forms to ensure real subscribers.
- Never buy email lists. Grow your list organically.
- Spam check your emails before sending to improve deliverability.
Frequently Asked Questions
Is Mailchimp okay for affiliate marketing?
Mailchimp doesn’t like direct affiliate links. Better to promote on landing pages or blog posts with your links.
Can I use free email marketing tools for affiliate marketing?
You can, but the free plans typically have feature and subscriber limits.
Which most inexpensive email marketing program is ideal for affiliate marketers?
MailerLite and Moosend are both extremely cheap programs with all the key features to construct your affiliate profits.
Do all email marketing programs support affiliate links?
No. Always check their policy to avoid suspension and use those that actually support real affiliate promotions.
Final Thoughts
Choosing the best affiliate marketing email software is crucial to your success. It determines how your audience interacts with your emails and whether or not they will click your affiliate links.
With the right tool, you can grow your list, build trust, and make money on a daily basis as an affiliate marketer.
If you need an email marketing solution that is affiliate-friendly, easy to use, and at a low cost, start with GetResponse, AWeber, or MailerLite. They will automate your affiliate marketing process and make it more profitable.