The internet, in this digital era, has a million and one means at the going rate through which one could make a decent living; probably the most popular of these means, if not the most, is blogging. If you want to understand how to make money from blogging in Nigeria, you are certainly not alone.
Blogging has been embraced lately as a major activity by many in communicating their passion and areas of expertise, besides connecting with similar views.
However, blogging is much more than just a hobby; rather, it may prove to be quite a lucrative business venture. Given proper strategy and attitude, you will surely turn your blog into a lucrative venture which rakes in cash for you at the end.
Whether you are a stay-at-home parent, a student, or a working professional, blogging will surely give you the flexibility and financial freedom you need.
If you are ready to take that very first step in building a successful blogging business, then you are in the right place. In this no-nonsense new beginner’s guide, we shall show how one can make money with blogging with little or no experience.
Generally, we give an overview of blogging, then various ways of monetizing your blog. But most importantly, we are going to show some actionable tips and strategies which will make you a success.
Table of Contents
What Is Blogging?

Blogging refers to an umbrella of skills one needs to have in order to run and supervise a blog. This encompasses equipping a web page with the tools that enable one to go through the processes of writing, posting, linking, and sharing on the internet.
Blogging means the act of writing an article on a blog. A blog is a kind of online journal or information-based website. It is an area where one writer or sometimes several writers express their opinions or show their perspectives on one single topic. A blog originally originated from the term “weblog” or simply a “web log.”.
You can consider it as an online journal or diary, though nowadays blogs are used for much more, such as online journalism. You can make use of written articles or even videos in blogging. Making use of videos is termed as video blogging or vlogging.
Also Read – How to Start a Blog in Nigeria And Make Money
Blogging Statistics in Nigeria
Blogging has become popular in Nigeria, and the number of bloggers is on the increase with different topics covered. Some of the best blogging niches in Nigeria include:
- Politics: Most youths in Nigeria are increasingly getting interested in politics, and they seek information concerning it through blogs.
- Make Money Online: Due to increasing use of the internet, bloggers have been trying ways of making money online.
- SEO: With most businesses now going online, Search Engine Optimization has picked up as a niche that is quite nice in Nigeria.
- Comedy: Humorous blogs have now taken over the social arena in Nigeria.
- Technology: Tech blogs that cover gadgets, software, and other innovations in the technology industry.
- Entrepreneurship: Most bloggers in Nigeria will blog about entrepreneurship, giving tips and stories of successful entrepreneurs.
- Agriculture: There are agriculture blogs that talk about farming, production of food, and every other area in that regard.
- Lifestyle: Lifestyle blogs in Nigeria cover areas like fashion, beauty, travels, food, and fitness.
Some top examples of blogs in Nigeria include Linda Ikeji Blog, BellaNaija, Nigerian Infopedia, SisiYemmie, OgbongeBlog, 9jafoodie, Naija News, and Mc Ebisco. They command huge followings and are considered influential in the country, with some making revenues ranging from hundreds to a few thousand dollars every month.
Blog niche should be associated with your passion and partly something you know when doing a blog startup in Nigeria. Concentrate on good quality content meant to engage an audience and make proper approaches toward marketing regarding monetizing it.
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How Much Does it Cost to Start a Blog in Nigeria?
The earning potential for bloggers in Nigeria can vary widely, based on factors such as the blog’s traffic, niche, monetization methods, and how well the blogger markets.
Some bloggers in Nigeria might make as little as ₦70.000 per month, while others will make over ₦2.000.000 per month. Top bloggers with high-traffic websites using several monetization techniques can earn up to ₦15.000.000 per month or more.
So, what do you think? Is blogging lucrative in Nigeria? Yes, I think so! Blogging is one surefire legitimate means of making money online in Nigeria.
How to Make Money From Blogging in Nigeria
Earning from your blog is pretty straightforward once you know what to do, yet complex if you are an absolute novice. We will now share some of the basic ways you can make your blog a source of passive income.
That means that yes, you can make money through blogging in Nigeria, simply by adhering to the following steps and support. In all, however, your key is in the value provided for your readers and building strong bonds with them.
It’s the trust and loyalty that would most likely cause them to support your monetization effort. Basic steps include the following:
1. Advertising and Google AdSense
We believe you might have come across several ads on some blogs you view online. That’s how most bloggers earn money. So, placing ads on your blog is one of the simplest ways to start making money.
Here’s how you can do it:
- Google Adsense: A service that belongs to Google in which advertisement against the content shown in your blog is shown inside your blog; the click gives you the cash.
- The Right positioning of your ads: just placing advertisements everywhere is not enough, instead make them catch peoples’ sight somewhere in decent sites and decent positioning like above a blog, amongst the blog entry.
- Keep your audience in mind: Make sure the ads are relevant to your readers. This improves the odds that they will click on them.
2. Affiliate Marketing
Affiliate marketing is when you market someone else’s products and earn a commission if your readers buy them through your link.
Go through the following process below to make it work for you:
- Join relevant affiliate programs. For example, if your blog is about tech, then sign up for an affiliate program involving gadgets or software.
- Promote products effectively. Adding links on your blog just won’t suffice. You would want to pen a few reasons why you are in love with the product and how it helps your readers in any way possible. This convinces them of the purchase more.
- Disclose your links: Always inform your readers that if they purchase through your links, you will receive a small commission. This will give them trust and also keep you in the clear.
Also Read – How to Start Affiliate Marketing in Nigeria Without Money
3. By Selling Digital Products or Services
If you have your personal products or services, then your blog is an ideal place to sell them.
This is how you can do it:
- Create values with your products or services: whether it be ebooks, courses, or consulting. Create something your audience needs and that they’ll pay for.
- Showcase your blog as a platform: With such products or services in mind, write posts that relate to them. For instance, if you sell some baking ebooks, you have to post baking tips or recipes.
- Online Store Setup: Most blogging websites allow you to attach a store on your blog through which it gets pretty easy to sell your product directly to them.
Things to Know Before Making Money from Your Blog:
- Know your audience: Know what your readers like and need; this will go a long way in helping you select the best ways to earn money through blogging.
- Be patient: It takes time to generate money through blogs. Never expect to jump into high earnings right from the very beginning.
- Improve continuously: This involves continuously researching ways to build your blog and improve your sources of income. Keep up to date with the blogging world-what’s hot and what works for successful bloggers.
How to Promote Your Blog to Make Money
After you have set up your blog and have written something in it, the most crucial part is how you will attract readers to look at it. The following is how you will effectively go about promoting your blog.
1. SEO Techniques
Search Engine Optimization is important to help your blog appear when people search for topics you write about on search engines like Google. Following are some of the ways to attract more blog visitors using SEO:
- Know the basics of SEO: understand how search engines rank content and what they deem important, including keywords, quality of content, and link building.
- Effective use of keywords: Research keywords: Learn what words or phrases people enter with the intent of searching for topics that pertain to your blog. Include keywords in your posts: Make sure to include these words through your posts in the title, headings, and main text; just make sure it sounds natural!
- Optimize the structure of your blog: The main menu, categories, and tags will outline a clear structure of your blog, thus helping search engines like Google to understand and place your content where it belongs.
2. Social Media and Other Marketing Strategies
Social media has dominated the online pace because it acts as a hub for people to interact and entertain themselves within a very quick span of time. It can be a very powerful tool to promote your blog, and here’s how to make use of it:
- Choose the right platforms: Where your audience hangs out, it could be on Facebook, Twitter, Instagram, or even LinkedIn, depending on the type of audience targeted.
- Engage with your followers: Don’t just link your blog, but actually speak with your followers. Respond to their questions, comment on what they say, join discussions.
- Schedule: Create a pattern so your followers know exactly when your update is coming.
3. Email Marketing
Email marketing is another successful method for recurring readers:
- Create an emailing list: Start by inviting visitors who come to your blog to subscribe. Offer something in return-a free book or once-a-week newsletter.
- Mail regularly: share fresh posts, the latest news about blogs, or offer exclusive content that they couldn’t get normally unless becoming subscribers.
- Customize your letter: make all of your emails on a friendly level and personal so your reader will feel special or closer to being your friend.
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How to Maintain and Grow Your Blog
Keeping your blog active and continuously growing over time requires some effort and a number of smart strategies on your part. You wouldn’t want your blog to appear outdated and boring. The following strategies will help you do that:
1. Keep Your Content Fresh and Appealing
- Update regularly: Try to update your blog regularly, whether it be once every week or once every two weeks, whatever fits into your schedule.
- Keep Current: Instructed on what is ‘trending’ within your niche. This should spur new content ideas and enable relating more to the readers.
- Mix Content Types: Sometimes, a change in the type of content can go a long way. Use text, images, videos, and infographics in a fashion that will make viewing the content more engaging; it also offers variety for learning styles.
2. Audience Growth Strategies
- Guest blogging: Writing articles for other blogs in your niche is a great way to reach a broader audience that would want to visit your blog.
- Collaborate: Work on projects or promotions with other bloggers in your niche. This can help you get in front of their followers.
- SEO: Keep working at and refining your SEO techniques. As the blog grows, it will find its place higher in search results and, therefore, attract more readers.
3. Motivation and Overcoming Challenges
- Set goals: Having clear goals for your blog can keep you focused and motivated.
- Celebrate small wins: Every new follower, comment, or share is a step forward. Celebrate these moments to keep yourself motivated.
- Connect with other bloggers: Join blogging communities online. This can provide support, advice, and motivation from people who understand what you’re going through.
Frequently Asked Questions
Can I actually make money blogging in Nigeria?
Well, yes, you can make money from blogging in Nigeria. As a matter of fact, a few bloggers make so much money in Nigeria from their blogs. Bloggers monetize blogs quite successfully with the use of ad placements, affiliate marketing, and sponsored content.
How long before I begin making money with blogging in Nigeria?
Well, it depends on so many factors, but most importantly: your niche, quality of content, and audience engagement. Keeping that in mind, having a well-laid plan for monetization, you can start breaking even within the first 6 to 12 months.
Must I be a professional writer to make money through blogging in Nigeria?
No, you do not need to be a professional writer to begin making money blogging in Nigeria. While ability on paper would be a great asset in doing so, one could equally become a very successful blogger over time after serious and continuous practice. Give the best content that would attach them and keep your pen going, growing over time.
What are the most profitable blogging niches in Nigeria?
The most profitable blog niches in Nigeria include entertainment, lifestyle, technology, and finance. You need to choose a niche that you like and at the same time has enough of an audience.
Conclusion
With persistence and determination, blogging may be lucrative in Nigeria. You may turn your passion into business with the selection of a very profitable niche and creating great content to make most of the monetizing options.
Keep in mind, though, that success does not come in a day; with time and much work, you get to have an audience for yourself and have started amassing money on your blog.
Thus, the journey in blogging starts now. Take your first step into financial freedom. How to make money from blogging in Nigeria can be real!